Some people are still upset that Facebook has tweaked their Edgemark (timeline) algorithm to make it harder for fan pages to reach their fans. But remember, Facebook is a business, and they have to generate revenue to support providing a free service to over a billion members around the world.Read more...
It's unreasonable to expect free advertising forever. Essentially, you get a little bit of exposure for free, and then you have to "pay to play." From our experience, small businesses don't have to pay a lot to get decent exposure. It's still far cheaper than traditional print advertising, and it's better targeted than Google Adwords.
When you search your name or your company name on Google, what do you see? Do you know how these results are affecting your reputation or the reputation of your company?
Author: Emily Banks
Summary: Facebook is not just the most popular social network, but permeates every age group.
If you have any reservations about the importance of participation of your small business in the social media, look at this infographic created by Manta.com. Note that the focus of the study was specfically on small businesses and the use of social media as an online networking medium.
At Alternative Marketing Connections, we strongly believe that the social media should be treated as just that: online networking. Social media are not traditional push advertising. They are about inbound marketing, connecting with customers and prospects and creating top of mind awareness. Your small business social media strategy should also be integrated with your website presence, driving traffic from the social media to your website, where you can continue to interact with your audience through blogs with commenting features, feedback forms, and more.
If you need help setting up and managing your social media presence, give us a call (or tweet or facebook IM!). We work with small businesses in Western and North Central Washington and beyond.
The team at Social Media Examiner recently received a real gold mine of social media insight. It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.” This massive report highlights social media usage, strategy and predictions for 2010. And this article will bring you a small look at some of the findings from this content-rich report.
Need to send a file to a friend or colleague but don't have their email address? Here's a quick tip: use Facebook messaging.
If you know how to turn on a computer, you've probably heard of the popular social networking sites, such as Facebook, LinkedIn, Twitter and MySpace. While it's critical for businesses and organizations to develop a marketing strategy for these popular sites, it's also possible to create a social media site for your own entity.
In a cool, air conditioned office on the West Side of Olympia, Washington are Monica Jonen’s new piping-hot-off-the press business cards rolling off the die cut board. The business cards hold an unusual title of Human Marketing Flotation Device. The picture above the title is a woman in red scuba goggles and a yellow snorkel accenting her black wet dive suit keeping her warm in the chilly Puget Sound waters.
Author: Rich Harris
Summary: Harris suggests that the "official" corporate website will "take a backseat" to social presence of companies on popular social media sites, such as Facebook and Youtube.
If you are in charge of posting status updates to your Facebook Fan page or Twitter account for your company, you may be wondering how often you should post. After all, you want to make sure that you achieve top-of-mind awareness with your followers by posting on a regularly basis, but at the same time you don't want to post too often and become annoying.
Opinions vary widely, but I recommend that most businesses post to Facebook 1-2 times a day. This is often enough to keep in front our audience without pestering people. On Twitter, the frequency can be a little higher -- perhaps 2-4 times per day -- but 1-2 times a day will work just fine on Twitter also.
What if you have more to say, or if you get inspired to write a bunch of posts at once? On Facebook pages, you have the ability to schedule posts into the future. Just click on the little clock icon below the status update area.
I highly recommend using scheduling software, such as Hootsuite, which will allow you to schedule updates to schedule and post to multiple social media channels.
The key is to create a consistent drip of information that will keep you audience engaged and maintain top-of-mind awareness.
If you need help setting up and managing social media, contact us at altmktg.com/contact. We work with businesses in Olympia, Tacoma, Seattle, Wenatchee, Western Washington and beyond.
Alternative Marketing Connections specializes in helping small to mid-sized businesses set up and manage their social media presence. We work with businesses in Olympia, Tacoma, Seattle, Wenatchee, Western Washington and beyond. If your business needs help with social media, contact us at http://altmktg.com/contact