Alternative Marketing Connections

The company W. L. Gore and Associates, makers of Glide brand floss, adheres to an interesting group management model – that of 150.  Each of their plants is limited to 150 workers.  A Gore associate confirmed that the company is so purposeful in its long term planning that they build no more than one hundred and fifty parking spaces: “When people start parking on the grass, we know it’s time to build a new plant.” What is so special about 150?  Bill Gore, the late founder of the company, said that things get “clumsy” at 150. By “clumsy”, Gore is referring to the inefficiency in productivity that correlates with inefficient human relations on the job. 

Local businesses—how can you support them? The steps you need to take are simple, as outlined by the 3/50 Project:

• Think about your local businesses; which ones would you miss if they closed?
• Select three of those.
• Spend $50 a month in your community.

Be careful! The first business that comes to your mind may turn out to be a chain spread across the country. That is not local enough.