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REVIEW - Social Media 2011: Virtual doorsteps and why your website may not matter as much

Author: Rich Harris
Original Article Located at: ZDNet
Our Rating: 3 (Read with a grain of salt.)
Published: Dec. 22, 2010

Summary:  Harris suggests that the "official" corporate website will "take a backseat" to social presence of companies on popular social media sites, such as Facebook and Youtube.

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REVIEW: 5 Ways To Make a Video a Social Experience

Author:  Peter Wylie
Original Article Located at:  Social Media Examiner
Our Rating:  4+ (Definitely read this article!)

Summary:  The use of online video has increased tremendously over the past year.  Wylie discusses methods to incorporate video into your social media stream (i.e., social video):

  1. Post Videos to Your Facebook Profile
  2. Be Active on Youtube
  3. Join Live-Streaming Sites
  4. Use Video Functions on Social Aggregators
  5. Shoot Your Own Video Blog Add a comment

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AMC Review: Is Real-Time Search Good for Businesses?

Author: Michael Brito
Original Article Located at: Social Media Examiner
Our Rating: 5 (Definitely read this article!)
Published: January 28, 2010

Summary:  Michael Brito discusses how Google and other search engines' push to provide dynamic, real-time search capabilities, including social media content, will affect how businesses use the social media.  Brito suggests that businesses will need to actively participate in the social media, monitor keywords relating to their brand, and generally take a proactive approach to the social media.

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