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Alternative Marketing
Connections

2103 Harrison Ave. NW #2-878
Olympia, WA 98502

(360) 350-3350

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altmktgaltmktg: If you think social media marketing is confusing, try staring at this infographic for a couple minutes! - Business Insider...


altmktgaltmktg: Google's #Penguin effecting SEO. Look people... if you *follow the rules* you don't need to worry about things like this!...


altmktgaltmktg: If you market internationally, take note: Google says six countries have pushed smartphone adoption over 50% | SmartPlanet...


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Alternative Marketing Connections Company Blog - Social Media Management and Web Development

Using Pinterest As Your Social Media Picture Repository

Pinterest LogoIf you use the social media at all, I'm sure you must have heard by now that Pinterest is the latest and greatest upcoming thing.  Pinterest's focus on providing sharable picture boards has allowed it to grow exponentially over the last few months, and even the big social media management and support companies are touting its potential benefits.  I was skeptical at first, but I can say that since I started creating my own Pinterest boards, I am receiving far stronger engagement (i.e., likes, repins, and comments) than any other social media channel I'm using.
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What Are You REALLY Getting with Your Website?

Don’t Let Yourself Be “Held Hostage!”


Russ AlmanWebsite design is a very complex and confusing industry, and most business owners are usually left with more questions than answers.  From choosing where to host your site to what platform to build it on to what is the REAL cost of building and maintaining a website, it’s difficult to make an informed decision. Add a comment

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150 is The Limit

Social Network FriendsThe company W. L. Gore and Associates, makers of Glide brand floss, adheres to an interesting group management model – that of 150.  Each of their plants is limited to 150 workers.  A Gore associate confirmed that the company is so purposeful in its long term planning that they build no more than one hundred and fifty parking spaces: “When people start parking on the grass, we know it’s time to build a new plant.” What is so special about 150?  Bill Gore, the late founder of the company, said that things get “clumsy” at 150. By “clumsy”, Gore is referring to the inefficiency in productivity that correlates with inefficient human relations on the job.  Add a comment

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The Power of 80/20

The Power of The 80/20 RuleThe number theme continues from our last blog (the 3/50 Project) to this one, the Power of 80/20. The 80/20 ratio appears in several business-related disciplines, including management, sales and marketing. In terms of management, Pareto's Law is an efficient way to maximize one of your most precious resources -- time. According to the law, you can reach 80% of your outcome with only 20% input. How exactly does this work? Start with a traditional "To Do" list -- your e-mail is a perfect starting point. Prioritize using the 4'D method -- Dump the junk (easier to set up a junk filter to begin with), Delegate to others what they can take care of (you hand off the responsibility, yet still retain the accountability), Defer (put off what you can handle later), and what's left, you DO it! Essentially, what you have accomplished is a true to do list, separate from the not-to-do list, which is a big time waster.

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A 360 — No, Make That 3/50 — View of Your Local Economy

Local businesses—how can you support them? The steps you need to take are simple, as outlined by the 3/50 Project:
50dollars
  • Think about your local businesses; which ones would you miss if they closed?
  • Select three of those.
  • Spend $50 a month in your community.
Be careful! The first business that comes to your mind may turn out to be a chain spread across the country. That is not local enough. Add a comment

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