Social Media, Web Design, Internet Marketing Blog
Some people are still upset that Facebook has tweaked their Edgemark (timeline) algorithm to make it harder for fan pages to reach their fans. But remember, Facebook is a business, and they have to generate revenue to support providing a free service to over a billion members around the world.
It's unreasonable to expect free advertising forever. Essentially, you get a little bit of exposure for free, and then you have to "pay to play." From our experience, small businesses don't have to pay a lot to get decent exposure. It's still far cheaper than traditional print advertising, and it's better targeted than Google Adwords. Add a comment
If you have any reservations about the importance of participation of your small business in the social media, look at this infographic created by Manta.com. Note that the focus of the study was specfically on small businesses and the use of social media as an online networking medium.
At Alternative Marketing Connections, we strongly believe that the social media should be treated as just that: online networking. Social media are not traditional push advertising. They are about inbound marketing, connecting with customers and prospects and creating top of mind awareness. Your small business social media strategy should also be integrated with your website presence, driving traffic from the social media to your website, where you can continue to interact with your audience through blogs with commenting features, feedback forms, and more.
If you need help setting up and managing your social media presence, give us a call (or tweet or facebook IM!). We work with small businesses in Western and North Central Washington and beyond.
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Some of our handywork... #1 organic ranking for primary keywords for our client, Capitol Gutter Inc., a gutter installation and cleaning company in Tenino, about 30 minutes southeast of Olympia, Washington.
We built their Joomla-based website, help them manage their social media, and keep their blog updated. Since we implement our program this summer, Ed & Darla Steffen, owners of Capitol Gutter, have told us they have been "slammed" with business.
With AMC managing their social media, blog and website, Capitol Gutter can focus on their business and not have to worry about their online marketing.
Keeping an active blog and using a tagging system to help Google categories the articles is a strong tactic for keeping a site fresh in Google's eyes.
Capitol Gutter is ranking on the 1st page for many other keywords too. Add a comment
Social media, such as Facebook, Twitter and LinkedIn (and more recently Pinterest, Instagram and Google+) have evolved over the past few years from being a curiosity, to “the next big thing,” to a more mature marketing platform for small businesses. While they are still rapidly developing, I think it’s safe to say that most small businesses should seriously considering some sort of presence on one or more social media networks. However, it’s important to have realistic expectations and goals when approaching this new marketing frontier.
It’s unrealistic to expect the social media to provide some sort of “magic bullet” that will drive thousands of new customers to your business. In my opinion, part of the reason that larger businesses are now cutting back -- or pulling out entirely -- from social media is that they had unrealistic expectations as to what social media would provide for them.
The good news is that social media lend themselves to small business marketing. Used properly, they are low cost, flexible, and help to put a human face on your business.
Here is a list of ways you can use the social media to enhance your small business marketing. I consider them to be in order of effectiveness or priority, but your goals or results may differ: Add a comment